Learn what 'Meta Tags' means in the context of web design, SEO, or Webflow development. Discover how it applies to your digital projects.
Meta tags are snippets of text placed in the <head> section of a webpage’s HTML that provide metadata about the page. They are not visible to users directly but help search engines and browsers understand the content and purpose of the page.
Meta tags influence how your webpage appears in search engine results and social media previews. Well-crafted meta tags can improve click-through rates by providing clear, concise descriptions and relevant keywords, making your listings more attractive to users.
Meta tags are added inside the <head> section of your HTML like this:
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<title>Your Page Title</title>
<meta name="description" content="A concise description of your page." />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<meta name="robots" content="index, follow" />
Many CMS platforms provide fields or plugins to manage meta tags easily without manual coding.
Meta tags are fundamental for effective SEO and user experience, helping search engines understand your content and enticing users to click through to your site. Properly optimized meta tags improve your website’s visibility, traffic, and engagement.
