Learn what 'Schema Markup' means in the context of web design, SEO, or Webflow development. Discover how it applies to your digital projects.
Schema markup is a type of structured data added to your website’s HTML to help search engines better understand your content. It uses a specific vocabulary to provide detailed information about your pages, such as events, products, reviews, and more.
Adding schema markup enhances your search listings by enabling rich snippets — additional details like ratings, prices, and event dates. These rich results improve visibility, increase click-through rates, and provide a better user experience.
Schema can be added using formats like JSON-LD (recommended), Microdata, or RDFa. JSON-LD is embedded in a <script> tag within the HTML <head> or body.
Example JSON-LD for a product:
json
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<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Executive Anvil",
"image": "https://example.com/photos/anvil.jpg",
"description": "Sleek steel anvil for all your needs.",
"sku": "0446310786",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "119.99",
"availability": "https://schema.org/InStock"
}
}
</script>
Schema markup is a powerful SEO tool that helps search engines interpret your content more effectively. By implementing structured data, you can enhance your search listings, attract more clicks, and improve overall site performance.
