Cumulative Layout Shift (CLS) explained: how it improves SEO, user experience, and web performance. Learn best practices and common pitfalls.
Cumulative Layout Shift (CLS) is a web development or SEO concept that plays a meaningful role in how users experience a website and how search engines assess it. It may relate to content structure, interaction behavior, or technical performance.
In day-to-day development, Cumulative Layout Shift (CLS) influences page layout, functionality, or accessibility. It may impact how fast content loads, how readable your layout is, or how structured your internal links are.
When done right, Cumulative Layout Shift (CLS) can boost rankings, retain users longer, and reduce bounce rates. It is often measured or validated through audit tools like Lighthouse or Chrome DevTools.
Cumulative Layout Shift (CLS) may seem minor, but mastering it is part of building better websites that load faster, rank better, and work across browsers.
